Hello, my name is Simone Ferraro.
I design information environments for human beings.
I'm a passionate design-thinker as much as an enthusiast self-taught coder & UI designer and I got a Master Executive in Information Architecture & UX Design at IULM University in Milan, Italy.
Besides, I really love music (I'm a former DJ, radio speaker and music journalist), photography and every form of visual art.
I started working on digital products over fifteen years ago. After running my own digital agency in Turin and after working as a UX Consultant at Zurich Insurance LTD in Milan I am now Senior UX Architect at the BBC in London.
I enjoy working as member of a cross-functional team and I love Agile software development methods and iterative design.
Simone is a passionate UX Designer. He is rational and accurate in analytical works, but he's able to boost innovation when it is needed, thanks to his immagination. In team works he is reliable and he shows great mediation and facilitation skills.
Federico Badaloni - Information Architect & UX Designer, Gruppo Editoriale L'Espresso
I've been constantly committed to learn the latest ideas and techniques in my field.
Master Executive in Information Architecture & UX Design
IULM University - Milan, Italy (2015)