Simone Ferraro
MENUAbout me
Hello, my name is Simone Ferraro.
I design information environments for human beings.
I'm a passionate design-thinker as much as an enthusiast self-taught coder & UI designer and I got a Master Executive in Information Architecture & UX Design at IULM University in Milan, Italy.
I'm a UX Collective writer and former Architecta (Italy) and Interaction Design Foundation (Denmark) member.
Besides, I really love music (I'm a former DJ, radio speaker and music journalist), photography and every form of visual art.
I started working on digital products over fifteen years ago. After running my own digital agency in Turin and after working as a UX Consultant at Zurich Insurance LTD in Milan I am now Senior UX Architect at the BBC in London.
I enjoy working as member of a cross-functional team and I love Agile software development methods and iterative design.
Simone is a passionate and thorough IA who can easily move from the philosophical to the practical. A great team member to have personally and someone who will always take the lead and deliver.
Vicky Holland - Creative Director for UX Architecture, BBC
Lifelong Learning
I've been constantly committed to learn the latest ideas and techniques in my field.
Master Executive in Information Architecture & UX Design
IULM University - Milan, Italy (2015)
Conference
World Information Architecture Day (WIAD) London - Government Digital Service Headquarters, London (2025)
Conference
Recommender Systems in Public Service Media by UCL and BBC - BBC London Broadcasting House, London (2025)
Full Day Conference
Data Management in the Age of AI - Quay House, Salford, UK (2025)
Full Day Conference
Global Accessibility Awareness Day (GAAD) 2024 - BBC London Broadcasting House (2024)
Nine Days Conference
SXSW Conference 2022 - Austin, Texas / Online (2022)
Online Webinar
Ethics and synthetics: Navigating the grey areas of the synthetic media revolution by Henry Ajder for BBC AI&ML - Online (2021)
Online Webinar
A Critical View of Social Good in AI by Shakir Mohamed for BBC AI&ML - Online (2021)
Full Day Workshop
Take planet-centric approach with circular design toolkits - Euro IA, Online (2020)
Hackday
BBC Hackday: How To Prevent 'Mutant Algorithms' - Online (2020)
Online Webinar
La governabilità della complessità by Luciano Floridi for Architecta - Online (2020)
Full Day Workshop
Data Informed Design by BBC Academy - London, UK (2020)
Two-day Training
Professional Scrum Master by Agility in Mind and the BBC Academy - London, UK (2019)
Full Day Conference and Workshop
Experiential Futures by BBC UX&D - Manchester, UK (2019)
Full Day Workshop
Data standards in API by the Open Data Institute - London, UK (2018)
Full Day Workshop
Introduction to Machine Learning by the Open Data Institute - London, UK (2018)
Full Day Conference
AI, Society & Media by Leverhulme Centre for the Future of Intelligence, The Alan Turing Institute and The BBC Academy - London, UK (2018)
Three Days Training
Multi Platform Strategic Innovation by BBC Academy - London, UK (2018)
Full Day Workshop
How to future by Changeist- London, UK (2018)
Full Day Conference and Workshop
Getting Ready for The Future by BBC UX&D - Manchester, UK (2018)
Full Day Workshop
Information Architecture Essentials by Andrew Hinton & Dan Klyn - Bologna, Italy (2015)
Full Day Conference
IA SUMMIT 2015. by Architecta - Bologna, Italy (2015)
Corporate Trainings
BBC Academy - London, UK
- Machine Learning and AI at the BBC (2020)
- Brand 101(2020)
- Accessibility for Web Developers (2019)
- Accessible User Experience at the BBC (2019)
- Unconscious Bias Training (2018)
- Data Protection & Cyber Security (2018)
Advanced UX Courses
The Interaction Design Foundation - Copenaghen, Denmark
- Psychology of Interaction Design (2017)
- Conducting Usability Testing (2017)
- Affordances: Designing Intuitive Interfaces (2016)
- Information Visualization (2016)
- Gestalt Psychology and Web Design (2016)
- Mobile User Experience Design (2016)